Saturday, December 06, 2008

imekura hearts lagos.

Moving to Lagos has been a big turning point for us. So many things have changed. We've changed.

Both of us had to get jobs for one thing. That meant doing grown up things like waking up early and thinking about stocks and real estate. Those parts were scary! But it has also meant actually growing as people. We've had new experiences, seen new things and made new friends. Those parts we liked.

When we got here, one of the first things we did was release a collection that was inspired by the emotions we experienced during our shift. We called it "Lagos" and it featured our citrusy line of "Molue" tops, the sexy Je Suis Africaine v-neck for girls, the "football or soccer" confusion shirt for guys and our first ever tote bags!

We threw a thing to formally launch the collection and the label in Lagos and were able to do it in collaboration with our friends at the Xposure Studio in VI. Their fine work (pictures taken of our friends in our shirts) was the central exhibition piece that night. We printed them out then pegged them to hangers and hung them from a clothing rack instead of the real shirts! That was fun.

Finally we released the most recent of our love notes. Also called "Lagos". This note was really special to us because it was our expression of the mood that was Lagos as we first re-experienced it. Ayetoro was what we were listening to then and we still feel his track "Naija Blues II," which we featured in our note, is extremely eloquent of that mood.

This love note was not just to our image club but also to the whole of Lagos as we saw it. A crazy, beautiful, vibrant, sexy city that's like no place else on earth.

See love note here.



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