Sunday, January 17, 2010

Introducing "3WB"; A New Imekura Collection.

We did it guys!!!

We have a new collection and it's called 3WB!!!

And finally the answer to our earlier question, "What is 3WB?"...((drum roll))...

3rd World Beautiful!!!!!!

It encapsulates what was in our imagination when we were designing these shirts. New arts, new culture, new Pop, all coming from new perspectives, new minds, a new world!

To our perspective, the contemporary world stage has been dominated by ideas from all the same places for too long. To us, third world is not a socio-economic category. It means things unseen and unheard before now. New colours, new notes, a new modern.

3rd World Beautiful is our ode to the new aesthetic in all its forms and now, we'd like to celebrate it with you!

Thanks for riding this out with us!

Now check out the loot!!!



  1. Thanks so much! Glad you liked it:)

  2. quite fabulous/FUN...i likey.

  3. Awesome! Love the name!